Rupeek – Innovating Risk Management in Gold Lending

Company Overview:

Rupeek is a leading gold loan provider renowned for its tech-driven and customer-centric approach to collateral-based lending. Positioned among India's top fintech companies, Rupeek leverages digital technology and innovative doorstep service models to offer accessible and convenient gold loan solutions to a diverse customer base.

Problem Statement:

Rupeek identified a critical need to develop a precise and reliable risk estimation model to evaluate borrower creditworthiness effectively. The key challenge was integrating and analyzing extensive customer credit data from bureaus such as Experian and CIBIL to significantly reduce the default risk associated with gold loans.

Solution:

• Integrated Bureau Data: Successfully aggregated and standardized customer credit information from leading bureaus including Experian and CIBIL, along with additional data sources. This integration established a comprehensive and reliable foundation for assessing borrower risk profiles.

• Advanced Statistical and AI Techniques: Utilized sophisticated statistical methods and artificial intelligence algorithms to thoroughly examine historical loan repayment data. This analysis uncovered essential trends and behavioral patterns that helped predict customer default risks more accurately.

• Scalable Risk Assessment Framework: Engineered a robust, scalable risk assessment system capable of handling expanding customer data sets without compromising accuracy. This flexibility positioned Rupeek to accommodate future growth seamlessly.

• Significant Risk Reduction: Achieved a noteworthy reduction in default risk by approximately 5%, enhancing Rupeek’s ability to make informed and data-driven lending decisions.
  

Results:

Through the development and deployment of a sophisticated, data-driven risk estimation model, Rupeek significantly improved its credit risk management capabilities. The reduction in default rates not only fortified Rupeek’s financial resilience but also solidified its competitive edge in the rapidly evolving fintech landscape.